Core
TSM349: Introduction to Airline Management
The commercial airline service industry is extremely competitive, safety-sensitive with high technology. People, employees and customers, not products and machines, must be the arena of an organisation’s core competence. The success of an airline, like any other business organisation, depends, to a large extent, on managerial decisions affecting the organisation’s structure, strategy, culture and numerous operational activities. The industry is a knowledge-based service market that requires practitioners or managers to acquire a sound knowledge of management theory and practice. There are some managers who are capable of taking right decisions owing to their practical experience on the job. Others are able to do so because of the knowledge they acquired in the school. All in all, academic knowledge is not a waste as it provides reasons for decisions taken.
What Will You Learn?
This course will introduce you to the major aspects of airline management. It deals with management issues confronting the aviation and airline industries. It brings out the tools that could be used to enhance managerial decisions. As a highly regulated industry, managers must have at their finger tips current regulatory issues as well as aviation standard and recommended practices. Business flourishes most when managers are capable of taking good decisions. Their ability to take good decisions can be enhanced by the knowledge they possess of current developments in the local and international aviation markets. During this course, you will be learning about the peculiar nature of the airline business and the key result areas that require effective and efficient management.
Teacher Of Course
Includes
On successful completion of the course, you should be able to:
- Explain the basic elements of transportation;
- Identify the scope of airline management;
- Define the nature and purpose of management;
- Recognize a typical organizational chart of an airline company;
- Explain what constitutes airport configuration and the functions of key aviation parastatals.
- Describe the historical development of the aviation industry in Nigeria;
- List the requirements for registering an airline business;
- Identify the economic controls which countries exercise to bring about efficient, economic and orderly airline business;
- Explain the factors affecting both demand and supply of airline services.
- Highlight the nature and composition of air traffic;
- Identify the different types of freight and the factors critical to the management of air freight market;
- Discuss the important role of airline agents;
- Discuss marketing mix;