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MAC134: Principles and Practice of Public Relations

The code of this course is MAC 134 while the title is PRINCIPLES AND PRACTICE OF PUBLIC RELATIONS. This is a course that ushers you into the fledging and glamorous sequence of mass communication public relations. It gives you an understanding of the fundamentals of public relations, and its role in the dynamic modern society. The course takes a global view of the subject and is designed to position the students on a platform that will prepare them for entry into the challenging discipline of mass communication in general and public relations in particular. The illustrations and examples draws from a rich blend of Nigerian and foreign public relations settings.

What Will You Learn?

 

Core
Teacher Of Course
Prof. Elom Jonathan Aliede
Tutor
Information Of Course
Category
Social Sciences
Duration Time
1 Semester
Level
100 Level
Includes

At the end of the course, you should be able to:

  1. Be fully exposed to the fundamentals and basics of public relations as a subset of mass communication.
  2. Have been exposed to he various functions and roles that public relations plays as a marketing communication tool and the public relations network in the complex area of marketing communication.
  3. Be acquainted with the contents and basic of planning and organizing public relations programmes

 

Course Display
Core
Course Department
Mass Communication

Course Features

Lessons Of Course

Writing and Speaking in Public Relations 13:51
Law of Public Relations 07:49
Ethics in Public Relations 10:06
Impact of Public Relations on Society 07:20

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