Core
MAC134: Principles and Practices of Public Relations
The code of this course is MAC 134 while the title is PRINCIPLES AND PRACTICE OF PUBLIC RELATIONS. This is a course that ushers you into the fledging and glamorous sequence of mass communication public relations. It gives you an understanding of the fundamentals of public relations, and its role in the dynamic modern society. The course takes a global view of the subject and is designed to position the students on a platform that will prepare them for entry into the challenging discipline of mass communication in general and public relations in particular. The illustrations and examples draws from a rich blend of Nigerian and foreign public relations settings.
What Will You Learn?
This course is written for students who need to learn basic concepts in the field of public relations. It will enable you acquire the basic knowledge about the public relations field. The course will prepare you to participate effectively in any intellectual discourse as well as the basic practical knowledge on the functions and uses of public relations in the society. Through this course, students will gain the basic understanding of public relations as a persuasive communication tool that plays an important role in human society of business and governance.
Teacher Of Course
Includes
At the end of the course, you should be able to:
- Be fully exposed to the fundamentals and basics of public relations as a subset of mass communication.
- Have been exposed to he various functions and roles that public relations plays as a marketing communication tool and the public relations network in the complex area of marketing communication.
- Be acquainted with the contents and basic of planning and organizing public relations programmes.
Course Features
Lessons Of Course
Public Relations in Non-Profit
12:32:00
Law of Pubic Relations
07:49:00
Ethics in Public Relations
10:06:00