Core
MKT108: Introduction to Marketing
This course has been structured around three distinct areas of marketing.
The course will expose you to:
- the basic concepts underlying marketing
- various ways of getting goods and services produced to the target markets and
- strategies used to serve the target markets, effectively and efficiently.
What Will You Learn?
The course is made up of fifteen units, covering areas such as approaches to the study of marketing, marketing management philosophies, marketing environment, and functions of marketing. This course also touches areas like product classification, buying process, channels of distribution, middlemen and marketing activities, marketing of services/risks, promotion and consumerism.
Teacher Of Course
Includes
- Introducing you to the origin of marketing and marketing philosophies
- Classifying marketing functions
- Identifying various ways of classifying products to you
- Explaining the buying process to you
- Helping you to appreciate the role of middlemen in modern Business
- Explaining to you various means of promoting products and modes of segmenting markets.
This Course Guide is meant to provide you with necessary information about the course, the nature of the materials you will be using and how to make the best use of the materials towards ensuring adequate success in your programme, as well as the practice of producers’ cooperative management.
Course Display
Core
Course Department
Course Features
Marketing Philosophies
Marketing functions
Ways of classifying products
Promoting products and modes
Lessons Of Course
Introduction
07:37
Marketing Environment
06:06
Function of Marketing
05:21
Buying Process
05:43
Channels of Distribution
08:42