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MKT104: Retail Management

INTRODUCTION

This is the Course Guide for MKT 104: Retail Management. The purpose of this Course Guide is to reveal to you the basic structure of the course material you are expected to study as a Marketing Student in National Open University of Nigeria. 

What Will You Learn?

The course content consists basically of Marketing Channels and Institutions, Meaning of Retailing, Value of Retailing, Types of Retail Outlets, Retail Management Decisions, Non-Store Retailing, Retail Strategy, The Changing Nature of Retailing, Profits and Losses in Retailing, Retailing and Wholesales, Retailing and Distribution Channel Decisions, Retail and Logistics Management, Retail Auditing, Direct Marketing Future Changes in Retailing and Strategic Planning for Retailing.

Core
Teacher Of Course
Dr. Adegbola Eunice
Tutor
Information Of Course
Category
Management Sciences
Duration Time
1 Semester
Level
100 Level
Includes
  • Describe marketing channel and institutions
  • Explain the meaning of retailing
  • Discuss the roles and functions of retailing
  • Highlight the bases of retailing classification and explain the various types of retailing outlets
  • Articulate the challenges of retail management and discuss the major decision areas retail managers deal with
  • Identify and explain the various forms of non-store retailing and outlets
  • Define and discuss direct marketing
Course Display
Core
Course Department
Entrepreneurial Studies

Course Features

Direct marketing
Forms of non-store retailing and outlets

Lessons Of Course

Marketing Channels and Institution 10:30
The Theory of Conflict, Control and Cooperation in Channels of Distribution 08:36
Value, Role and Functions of Retailing 05:28
Types of Retail Outlets 05:21
Wholesaling 06:14
Retail Management 13:14
No-Store Retailing 08:38

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