MKT826: Introduction to marketing

Marketing is the process of communicating the value of a product or service to customers, for the purpose of selling that product or service.

Core

Teacher Of Course

Prof. Samaila Mande

Tutor

Information Of Course

Category

Management Sciences

Duration Time

1 Semester

Level

800 Level

Course Display

Core

Course Department

Business Administration

Course Features

Lessons Of Course

Marketing Research and its Application 12:08

Marketing Research and its Application II 08:59

Determinant of Consumer Behavior 11:10

Models of Consumer Behavior 11:41

Product Decisions Planning & Development 10:16

Product Lifecycle & New Product Development 09:39

Branding & Packaging Decisions 13:09

Pricing policies and Practices 10:20

Marketing Communications 11:52

Sales Forecasting 09:40

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