MKT833: Advertising Management

Core

Teacher Of Course

Prof. Samaila Mande

Tutor

Information Of Course

Category

Management Sciences

Duration Time

1 Semester

Level

800 Level

Course Display

Core

Course Department

Business Administration

Course Features

Lessons Of Course

Planning Advertisements: the Strategy 07:28

Planning Advertisements: creative Briefing 09:48

Creating the Advert 09:46

Evaluating Advertisement 09:59

The Media 06:05

Response and interactive Advertising 09:03

Planning the Campaign 07:59

Legal Issues in Advertising 10:32

Advertising and society 08:08

Globalization and advertising 11:34

Comment